Technical SEO basics
Technical SEO helps search engines crawl, understand, and rank your website. It also improves user experience because many SEO requirements overlap with performance, structure, and accessibility.
Crawlability
Make sure important pages are reachable through clean links, included in the sitemap, not blocked by robots.txt, and not hidden behind broken routes. Avoid duplicate URLs and old query-string links where possible.
Metadata
Each page should have a unique title, meta description, canonical URL, headings, image alt text, and clear internal links. Service pages should target specific search intent, not vague keywords.
Speed and mobile
Compress images, use WebP where possible, reduce unused CSS and JavaScript, defer non-critical scripts, and test mobile layouts. Google cares about real user experience, not only design screenshots.
Structured data
Use Organization, LocalBusiness where relevant, BreadcrumbList, FAQPage, Article, and Service schema carefully. Structured data should match visible page content.
Lance Services recommendation
Treat SEO as part of engineering. The best results come when content, design, code, speed, and analytics work together from the start.